The AgenC was started in 1993 in the sleepy, but beautiful hollow of Cape Town in South Africa by Jonathan van Blerk. In 2001 after 8 years in the South African market we broadened our horizons to Sub Saharan Africa and then in 2003 set up our main base in the hub of London in The United Kingdom and have over the last 6 years established ourselves as the premier agents to the top stores in The United Kingdom and Ireland too.

It is a very simple idea and company in that it does not work on the pretence of anything other than being “agents” to manufacturers creating glasses and sunglasses of a very high quality where they are not ethically challenged…the core criteria being that they manufacture and control all their own product, and more than anything their image and quality standards must be of the highest in the industry. These can’t simply be products, but have to be great products, created by great people, who run great companies in the best possible way.

Passion is the key to the success of The AgenC.

The current team has now increased in that Dharmen Soneji heads all the customer services and runs the office from Esher in Surrey. Dharmen has also been integral in launching The AgenC’s latest brand, Cheap Monday, from Bergen in Norway, a new exciting addition to The AgenC.

Oliver Hariani is the person to contact in relation to Paul Frank, from The OC in The USA as well as Andy Wolf from Hartberg in Austria and IDC from Marseilles in France.

Mykita from Berlin in Germany has now become one of the world’s most sort after Optical Brands and has become established as Mykita United Kingdom, Mykita Ireland and Mykita South Africa, which Jonathan van Blerk proudly looks after and has established it with the Very Best Opticians, Optical Boutiques, Fashion Stores and Boutiques to be found in The United Kingdom, Ireland and South Africa.