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The AgenC for eyewear

September 13th, 2008 · No Comments

Founded by Jonathan van Blerk, The Agenc is a marketing and distribution agency specialising in unique, high-end eyewear solutions selected from the finest ranges available anywhere in the world. Having worked in the industry from the early 90’s Jonathan noticed a niche in a market saturated with traditional ranges offering limited choices to eyewear users. In an attempt to fill this niche he focused on sourcing modern products that straddle the traditional while keeping up with emerging trends. Offering an expansive collection of beautiful, durable and comfortable pieces. The Agenc is a one-stop shop for all your eyewear needs. The AgenC for Mykita, Götti Switzerland, Paul Frank and Andy Wolf.

MYKITA sunglasses are light , elegant and hight quality products .

We can find big shape man and woman , with a perfect glossy gold , pearl , black berry colors …*

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Mykita is a German eyewear brand thatv was founded by Harald Goffschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger in Berlin in 2003. The four were at the creative and managerial core of the successful ic! Berlin eyewear brand, which they left in the September of the same year to embark on their own creative adventure: Mykita.
Just a year later, the world was introduced to Mykita Collection No.1- an evolutionary step up in terms of both design and exclusivity. The designers had created an innovative, highly functional design comprising of simple plug connections that made complex soldered joints and screw connections redundant while the frames themselves were cut out of stainless steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options.
The new FLASH line adds some vivacity and life to Mykita’s Collection No.1 with vibrant Swiss laquer coatings.

Mykita collection no.1 Sunglasses

Mykita Rolf

Mykita Fanny

MykitaElliot

Mykita Chris

Mykita Jacob

Mykita Lucy

Mykita Zoe

Mykita Burt

Mykita Boris

Mykita Bruce

Mykita

About Mykita UK

MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).
Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.

These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.

The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.

Report on Mykita done by The AgenC

Mykita London

About Mykita: Mykita London, Mykita England, Mykita UK, Mykita Ireland, Mykita Mauritius, Mykita Seychelles, Mykita Namibia & Mykita South Africa

Mykita

Mykita glasses are made with the best-quality stainless steel ensuring an ultra-light feel. Each part of the frame is folded into a lightweight but full-bodied format. A state of the art vacuum-heat coating guarantees non-oxidizing and highly wear-resistant finishes. MYKITA frames are all about: timeless designs, lightweight, flexibility, and comfort.

MYKITA’s Colour FLASH

Mykita Flash Collection

Get flashed by *MYKITA FLASH*, a line which adds some vivacity and life to MYKITA’s collection no. 1. The flat metal collection is renowned for its innovative screw less glasses with timeless designs, coupled with unique wearing comfort due to the extreme lightness and flexibility of the material.

For this first edition of the *FLASH* line MYKITA brings you a trio of its most popular signature aviator frames: Rolf, Hector and Elliot. These aviators, true MYKITA classics, gain a new life through this vivid splash of paint.

Each frame comes in each of the three colours; neon yellow and blazing orange make sure your face stands out in a crowd, vibrant tank-grey is cool as concrete.

Rolf, looking very fresh in this execution, is a classic aviator shape, which rapidly became Mykita’s most wanted item.  Hector, a rather square shape aviator exudes 80’s cool, thus is the perfect pair for hanging out at the beach club or even night club. Elliot, a metropolitan curved shape with a very smooth look, guarantees perfect eye protection.

The new colour coating, made of the highest quality Swiss lacquer, is meticulously applied by hand in several coats. The paint is then fixed onto the metal base, coat by coat, in a hot oven. As per all MYKITA frames, the *FLASH* collection is fully handmade in the Berlin manufactory.

To put it in a nutshell, a mini collection of aviators to suit every face, executed in flashy trend colours, all hand made in Germany.

GÖTTI SWITZERLAND WINNER OF THE SWISS ECONOMIC AWARD 2008 31.05.2008

Gotti Switzerland Award

For ten years now a jury of high qualified experts of the sections economy and education award the business performance of innovative enterprises. The SWISS ECONOMIC AWARD is known as one of the most significant economical prize of Switzerland. 130 applications were examined. From the three finalists of the category production/trade (business) the jury chose Götti SWITZERLAND as the winner of 2008. “This important award not only shows us that we’re on the right way, but also motivates us to develop much more.” SVEN GÖTTI to be honest - we are very proud. But on 23rd May 2008 together with Götti SWITZERLAND was also the most important part of our company awarded: our loyal customers and friends in Switzerland and in 32 additional countries that support us and share our philosophy with us.

Berlin’s MYKITA: Made for Shade & the Pix to Prove It!


The easiest way to find out if you look good in a pair of sunglasses? Try them on of course. And that’s just what we got to do at the MYKITA event during Berlin Fashion Week. MYKITA’s the creation of the Berlin-based design team of Philipp Haffmans and Harald Gottschling; each pair is handmade and the line boasts the street cred of having recently won a top European design award. Besides the Champagne, the biggest draw at the ultra-minimalist boutique (all white walls adorned only with sunglasses racks, extra stock held in tricked out metal airplane galley storage containers) was the chance to check out the glasses. Not only did MYKITA execs help you choose the primo frame for your face, but they took a Polaroid of you in them, too — two of ‘em, in fact: one for you to take home and another for the company’s “frame of fame,” which they emailed to all of us the other day. Check it out: GET FLASHED WITH MYKITA PHOTO GALLERY. You can see how good the shades look on all types of wearers, cool cats and an actual K-9! But the photo gallery’s also a neat picture essay in Berlin street style. Think you can find me in the line-up? Let me know and I’ll send you some Fashion Week goodies. I have to say, I rocked my MYKITAs. They were red powdercoated metal in an oversized aviator style and they were fabulous. Even better, these shades were indestructable. So well designed are these MYKITAs that you can bend the arms every which way and even smoosh the glasses entirely (no more sunglasses-in-the-driver’s-seat-surprise!) and they won’t break. Alas, what MYKITA can’t design against is my forgetful nature. Over the years, I have found that the price of my sunglasses is inversely proportionate to the speed at which I lose them. Which is why I still have a crooked pair of black Ann Taylor shades, circa 1996, and the amount of time I got to enjoy my rimless, rose-tinted Chanel wrap-arounds could be measured in hours. So, no MYKITAs for me. But for anyone looking for an ubercool pair of  sunglasses made to the highest production and optical standards, check ‘em out.

To make an elegant spectacle of yourself, look no further than Mykita. Eyewear kaisers Philipp Haffmans and Harald Gottschling’s Mitte flagship stocks an extensive range of own-brand specs.
Mykita, Berlin

MYKITA’s Colour FLASH

Mykita Flash Collection

All frames are handmade at Mykita‘s own workshop in the heart of Berlin. From here, the frames are distributed throughout the world to high-end opticians

Mykita’s Flash Collection of sunglasses are made from a “highly innovated” material that makes them extremely flexible and lightweight. Have fun bending them or ripping them off the face of your casual dance partner next time you hit the club.

Awards:

GÖTTI SWITZERLAND WINS THE SWISS ECONOMIC AWARD

Gotti Switzerland Award

For ten years now a jury of high qualified experts of the sections economy and education award the business performance of innovative enterprises. The SWISS ECONOMIC AWARD is known as one of the most significant economical prize of Switzerland. 130 applications were examined. From the three finalists of the category production/trade (business) the jury chose Götti SWITZERLAND as the winner of 2008. “This important award not only shows us that we’re on the right way, but also motivates us to develop much more.” SVEN GÖTTI to be honest - we are very proud. But on 23rd May 2008 together with Götti SWITZERLAND was also the most important part of our company awarded: our loyal customers and friends in Switzerland and in 32 additional countries that support us and share our philosophy with us.

http://www.youtube.com/watch?v=iZoiAtwG4mw

http://www.youtube.com/watch?v=b2HJcmunvAY&feature=related

MYKITA-DISTINCTIVE EYEWEAR= FUNCTIONAL & FIERCE

Words, Judith Ecochard
Images-Mykita and the cover of In Touch Magazine
Premium Tradeshow, Berlin
July 20th

We missed the “Flashed” festivities at eyewear brand MYKITA’s au courant central Mitte district store…but got educated on the cutting edge line at the Premium tradeshow in southern Berlin proper.

BACKSTORY: Founded by Harald Gottschling, Daniel Haffmans, Philipp Haffmans, and Moritz Krueger-a quartet of seasoned eyewear biz guys-Mykita hit boutiques with a stunning Collection *1 a few years ago.

Dubbed “ an evolutionary step up in terms of both design and exclusivity” Mykita’s eyeglasses features simple plug connections-ridding the pieces of complex soldered joints and screw connections. A PVD finish-a state of the art, vacuum heat coating technique… guarantees a non-oxidizing and highly wear resistant surface.
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In other words, the eyewear is durable, incredibly lightweight, and is wearer adjustable like no other eye or sunglasses.

WHAT’S NEW: Collection *2 made from a full bodied cellulose acetate-has a technologically innovative snap-hinge (as in you can practically open up the sunglasses ) so that the “connecting element” hugs the front and temples in the style of a sheath…PLUS…a photomechanical etching technology that is unique to the brand.
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Hand made frames in crisp designs coined Leslie, Helmut, Ferris, Fletcher, and Walter (buddies?) are available in fourteen presciption and six sunglasses. Nine distinct colors insure that you will probably be the only one with these cool shades.

RETAIL: Over 1400 high-end boutiques worldwide. MYKITA

FACTOID: The name is actually derived from a former daycare center for children.

New Mykita Collection: Mykita Flash

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Mykita’s Flash Collection of sunglasses are made from a “highly innovated” material that makes them extremely flexible and lightweight. Have fun bending them or ripping them off the face of your casual dance partner next time you hit the club. Available now from Seventeen The Opticans.

Mykita is a German eyewear brand thatv was founded by Harald Goffschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger in Berlin in 2003. The four were at the creative and managerial core of the successful ic! Berlin eyewear brand, which they left in the September of the same year to embark on their own creative adventure: Mykita.
Just a year later, the world was introduced to Mykita Collection No.1- an evolutionary step up in terms of both design and exclusivity. The designers had created an innovative, highly functional design comprising of simple plug connections that made complex soldered joints and screw connections redundant while the frames themselves were cut out of stainless steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options.
The new FLASH line adds some vivacity and life to Mykita’s Collection No.1 with vibrant Swiss laquer coatings.

Mykita

Mykita Hector F1 Shade

*

This is the ‘Hector’ frame from Mykita’s Flash collection shown here in Neon Yellow.

This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The yellow frame is square in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.

Mykita Rolf F2 Shade

This is the ‘Rolf’ frame from Mykita’s Flash collection shown here in Neon Yellow.

This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The yellow frame is classic and fresh in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.

Mykita Elliot F1 Shade
*

This is the ‘Elliot’ frame from Mykita’s Flash collection shown here in Blazing Red.

This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The red frame is curved and smooth in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.
*

Mykita

Mykita

About Mykita UK

MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).
Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.

These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.

The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.

Report on Mykita done by The AgenC

Mykita London

About Mykita: Mykita London, Mykita England, Mykita UK, Mykita Ireland, Mykita Mauritius, Mykita Seychelles, Mykita Namibia & Mykita South Africa

http://www.mykita.com/presses/index/2007/marie-claire-deco-june-greece

136_1.jpg

Mykita is a German eyewear brand thatv was founded by Harald Goffschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger in Berlin in 2003. The four were at the creative and managerial core of the successful ic! Berlin eyewear brand, which they left in the September of the same year to embark on their own creative adventure: Mykita.
Just a year later, the world was introduced to Mykita Collection No.1- an evolutionary step up in terms of both design and exclusivity. The designers had created an innovative, highly functional design comprising of simple plug connections that made complex soldered joints and screw connections redundant while the frames themselves were cut out of stainless steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options.
The new FLASH line adds some vivacity and life to Mykita’s Collection No.1 with vibrant Swiss laquer coatings.

Mykita

Mykita Hector F1 Shade

  • This is the ‘Hector’ frame from Mykita’s Flash collection shown here in Neon Yellow.

    This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The yellow frame is square in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

    These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.


    Mykita Rolf F2 Shade

    This is the ‘Rolf’ frame from Mykita’s Flash collection shown here in Neon Yellow.

    This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The yellow frame is classic and fresh in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

    These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.

    Mykita Elliot F1 Shade

  • This is the ‘Elliot’ frame from Mykita’s Flash collection shown here in Blazing Red.

    This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The red frame is curved and smooth in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

  • Mykita - Designer Eyewear- Sunglasses and Frames - Designed in Germany - Handmade in Germany

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