The AgenC will be at Silmo 2008 in Paris
Event Dates: 30th October, 2008 To 2nd November, 2008
| SILMO 2008 | |||||
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| Description of the show : | International Optical & Eyewear Exhibition | ||||
| Date : |
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| Location Country : | France | ||||
| City : | Paris | ||||
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| Exhibition Centre : | Paris Expo Porte de Versailles | ||||
| Organizers : | Comexpo Paris | ||||
| Frequency : | Annual | ||||
| Number of visitors : (Source Organizers) |
(2007) 46618 | ||||
| Number of exhibitors (Source Organizers) |
(2007) 1000 | ||||
| Information about the show :Mykita, Gotti Switzerland, Andy Wolf and Paul Frank will be shown here by The AgenC. |
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The entire optical-eye correction industry will be represented at SILMO: from parts manufacturers to finished goods to retail brands. SILMO presents a complete line of products : • 65% of frames: corrective glasses, sunglasses |
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SILMO 2008
Event Dates: 30th October, 2008 To 2nd November, 2008
Venue: Porte de Versailles
Project Director: Eric LENOIR
Marketing Manager: Emmanuelle DUMAND GIRARD
Demography: International
Trade Fair City: Paris
Exhibitor Information: Exhibit profile includes frames, sunglasses, lenses, contactology, village, luxury goods, jewellery, optical instruments and accessories, low vision, equipment and tools for opticians and optometrists, retail outlet equipment, equipment and component parts for anufacturing…
Visitor Information: Trade visitors only. More than 43,484 professionals of optics.
SILMO communicates all around the year.
Information, news, exclusivity.
June, 2008: As a favored venue for business meetings, a trade show is also a focal point for exchanges of all kinds. Among the many optical trade shows throughout the world, SILMO has become a major commercial tool for the eyewear industry and is now seen as the show of reference in the industry. Silmo’s unique style and originality in the presentation of exhibits and in the exceptional set-up of its trend forums has made Silmo an attraction in itself…
April, 2008: Every Autumn, the world of optics comes to Paris to exhibit at SILMO, and throughout the year, the Mondial de l’Optique travels to countries which respond to the strategic issues of today’s profession with an eye on tomorrow.
March, 2008: From 30 October to Sunday 2 November, the International Optics Exhibition SILMO 2008, MONDIAL DE L’OPTIQUE returns with its proven offer that makes it so unique and popular, while also strengthening its communication for a show devoted to boosting business in the optics market.
Seventeen The Opticians are a boutique optician (optical practice) based in Esher Surrey and run by resident optometrist Dharmen Soneji.
They carry and extensive range of all the Mykita Collections as well as Gotti Switzerland, Andy Wolf,LaLoop and Paul Frank.
Says Dharmen Sonejithe owner of Seventeen The Opticians of Mykita:
Mykita’s award wining designs show sophisticated and sensitive styling. The creative and inventive use of surgical-grade stainless steel takes innovation to new heights. A sleek, hip, European look for both men and women.
Mykita eyewear features a high standard of workmanship, sophisticated design and a revolutionary hinge mechanism. Each frame is produced in-house at the Berlin-based headquarters.
AWARDS
Mykita has won several awards for its groundbreaking technology and innovative design.
- Silmo d’Or Award 2007
- Red Dot Design Award 2007
- iF Product Design Award 2007 and 2008
LaLoop Accesories available
Rhys Ifans current boyfriend of Sienna Miller and equally notorious for his white Y fronts in Notting Hill is using Mykita Sunglasses for his new movie, The Boat That Rocked. Says the owners of Seventeen The Opticians in Surrey, “the current style of Mykita sunglasses he wears, Model: Rolf in Goldline (the same style loved by Brad Pitt and Angelina Jolie as well as Hugh Grant) has definately become a top selling item” in our boutique optical store.
Mykita Optical and Mykita Sunglasses are available at Seventeen The Opticians on telephone number: 01372 462401 .
MYKITA Shop Berlin
Story
MYKITA’s first dedicated store has a prime location in the central Mitte district of Berlin. Specifically, it is right between Alexanderplatz (a shopping and transport hub) and Hackescher Markt, a new hive of commercial and creative activity. The latter has in recent years become a magnet for both tourists and big-name firms eager to profit from the proximity and innovation of the many up-market labels, hip design firms and art galleries that have sprung up there. It is also home to a wide range of arts houses, restaurants, bars and a thriving nightlife scene.
The shop carries both MYKITA collections – the full range of sunglasses and prescription spectacles. The metal-frame line is lightweight and elegant, and is partnered by the acetate collection with its bolder, more distinctive form. The shop’s product range is rounded off with selected eyewear and accessories from other brands; in some cases, MYKITA is the exclusive Berlin retailer. The MYKITA Shop is open Monday to Saturday from 11am to 8pm.
The MYKITA Shop is a ground-floor space in a concrete residential block at Rosa-Luxemburg-Strasse 6. The almost perfectly square, 4.5-meter high sales space features exposed concrete walls, an all-white colour scheme and large, single-pane windows directly facing the street; there is also a small back-store service area with an adjacent workshop. The salesroom is defined by two L-shaped walls off-set from each other. Located on the left is a three-meter high display wall accommodating the entire eyewear collection, while the lower right-hand wall serves as a sales/display counter and bar. Obsolete Swissair flight attendant trolleys were turned into a variable table and storage facility that is as such in the centre of the room but can also be repositioned as desired. All surfaces, both on the trolleys and the sales counter, are made of 4cm-thick ashwood. The latter was sandblasted and then treated with lye to produce an appealing surface with a washed-white look.
The design concept, a team effort by MYKITA’s four founders, was based around the shop’s walls and their constituent parts. The former are put together from countless Dexion corner plates, which are normally used as a supporting structure for heavy-load shelves. These elements with an L-shaped cross-section feature a series of holes that – when used as the manufacturer intended – enable a variety of shelf-mounting configurations. After being power-coated with a lustrous white finish, they were set up side by side to form a light-permeable wall. The designers then used the L-shape motif as a basis for the wall arrangement. The display system incorporates a series of small shelves that can be mounted in an unlimited range of positions. The great flexibility of the Dexion shelving system has proved an ideal solution for MYKITA in terms of shelves, desks/work tables and countless other things that need to be sturdy as well as quick and cost-effective to set up. This was ultimately what prompted MYKITA to ”develop” the material and its application. The otherwise grey, industrial-looking material was turned into a stylish wall system that is at the same time ideal in terms of practical convenience, variability and lighting.
The architecture is supported by an interactive neon-light installation featuring two different modes: one during store-opening hours, the other after dark. During the day, the neon lights positioned behind the display walls and sales counter create a pulsating, animation sequence covering the walls. The light passes first through a sheet of white fabric and then through the openings in the Dexion walls and into the room proper – different zones inside the shop begin to glow and pulsate alternately. At the same time, spotlights highlight the products on display.
Once the shop closes, the spotlights are turned off; the room darkens, and the contrasts become more profound. Sensors installed on the façade now take control of the neon lights. They detect movement on the pavement outside and relay this information to the lighting system inside the shop, which then ”follows” passers-by. Given the subdued street lighting outside at night, the result is a fascinating light show that inevitably invites people outside to interact and play with the light. Once the pavement has been vacated, the installation switches to a separate animation sequence, only to be reactivated once somebody approaches.
Links
An introduction
We are an independent community based Opticians located in Corringham and Chelmsford. Founded by Daryl Goldsmith and Paul Webb in 1991 the Corringham practice relocated to new spacious premises in 1998.
As a community practice we strive to meet the needs of local residents. We have devoted considerable time and effort to ensuring a relaxed and friendly atmosphere within our practice and our patients certainly appreciate the comfortable environment that this creates.
In addition, we have invested in the most up-to-date optometric equipment to ensure that our eye examinations and dispensing service is of the very highest standard. In practice this means that we offer an exceptional level of eyecare and what’s more, if eyewear is required, you can be assured of a quality product at a fair price!
We stock a wide range of frame styles, from the very latest designer models through to quality budget collections and we also have a thriving contact lens clinic. We have an exciting selection of sunglasses to choose from, all offering 100% UV protection for your eyes which is essential.
We take our role as independent healthcare professionals very seriously indeed. Our independence enables us to offer impartial advice to ensure that you always get what is best for you. We also have a close working relationship with local medical practitioners which is essential if, in the case of eye disease for example, a referral is required.
The aim of our practice is to develop long term relationships with all those who visit us and we are especially pleased that so many now do so, as families, sometime en mass! All our staff are friendly, courteous and knowledgable and, as a result, many patients have become friends over the past ten years.
We believe that if we continue to put our patients needs first and foremost, and retain an emphasis on quality products that offer genuine value for money, then Goldsmith-Webb will continue to thrive within our local community.
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