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Mykita LITE

March 1st, 2010 · No Comments

The MYKITA LITE series sets a new standard of featherweight design for the Berlin eyewear brand.  The stainless steel frames have a newly enhanced screw-less hinge system and are composed solely of three pieces.  Lenses are now likewise easy to mount with the help of a thread – and without the need to open the frame.

MYKITA LITE

MYKITA LITE

The extremely refined design of this series adds an extra touch of class to the MYKITA product family.  A unique feature is a very thin temple with a silicon covered tip that can be bent into shape to fit snugly behind the individual’s ear.  The low-key design of the LITE collection is ideal for everyday wear.  The first edition comprised six simple and classic forms for men and women: BJÖRN, BOSSE, BRITT, FINN, FRIDA and LASSE.

MYKITA Style: ODA

MYKITA Style: ODA

MYKITA Style: ULF

MYKITA Style: ULF

The Opti trade fair will witness the debut of two new MYKITA designs, ODA
and ULF. These slimline aviator models are aimed at two target groups: the
over-60s, who have always worn such frames; and wearers two generations
below them, who are now reinventing the similarly styled old glasses they were
fascinated to discover in grandpa’s desk drawer. The younger group are the
driving force behind the renaissance of this design. The frames are striking
but laid-back, akin to a slightly smaller version of a hip pair of sunglasses.
The teardrop shape of the ODA frame harmonises especially well with distinctive
facial features, the rounded form of the lenses serving to soften chiselled
cheekbones and chins. It is ideal for smaller female faces, while ULF was
designed for slim-faced men. Both models are also suitable for lenses with
higher prescriptions.
The LITE frames are available in five different metallic colours, ranging from
brown and blackberry to graphite, silver and gold.
In short, MYKITA LITE comprises a range of sophisticated frames, with
the added bonus of easy mounting and adjusting for opticians.

The Opti trade fair witnessed the debut of two new MYKITA designs, ODA and ULF.  These slimline aviator models are aimed at two target groups: the over-60s, who have always worn such frames; and wearers two generations below them, who are now reinventing the similarly styled old glasses they were fascinated to discover in grandpa’s desk drawer.  The younger group are the driving force behind the renaissance of this design.  The frames are striking but laid-back, akin to a slightly smaller version of a hip pair of sunglasses.

The teardrop shape of the ODA frame harmonises especially well with distinctive facial features, the rounded form of the lenses serving to soften chiseled cheekbones and chins. It is ideal for smaller female faces, while ULF was designed for slim-faced men.  Both models are also suitable for lenses with higher prescriptions.

The LITE frames are available in five different metallic colours, ranging from brown and blackberry to graphite, silver and gold.

In short, MYKITA LITE comprises a range of sophisticated frames, with the added bonus of easy mounting and adjusting for opticians.  For more information visit online at www.mykita.com.

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