Mykita in London:

Mykita is available in London at Michel Guillon, Schuller Opticians, The Eye Cube, 36 Opticians, Seventeen The Opticians, Anthony Austin, Eyediology and B arnard Levit Optometrists amongst other exclusive stockists.

Dear retailer,

As you will have probably heard, we are celebrating our 5th anniversary this year. To mark this happy occasion we published the enclosed book. The book provides an insight into our Berlin production shop, and introduces the reader to the people who make up MYKITA.  It focuses on the aspects of the brand, which set us apart from the rest of the eyewear market: namely our hand-production methods and our design philosophy coupled with our technical know –how.
In a nutshell, „5“ tells the story of the company, outlines its philosophy as well as emotions that drive MYKITA. It will give you,  the right stories to relay to your clients to close a sale.  We think that you are our most important communicator to the end customers!
We have identified word of mouth communication as the most important and most powerful form of communication for MYKITA: Every day we receive many enquiries from people who have heard about our products via friends, family or colleagues, and who are interested in purchasing a pair of glasses.
We suggest you use the display piece provided to prop up the book in a prominent place in your shop, such as the cash desk. The book is for sale, however we recommend using it as gift with purchase.
“5” works as a tool to increase customer loyalty: Your customers will be thrilled to receive a copy as a gift with purchase, and validate their choice when reading it afterwards in the comfort of their own home.
The price of the book is heavily subsidised by MYKITA. It is in all our interests to share its contents with as many people as possible. They, in turn, will share the story with their circle of friends, and spread the MYKITA message.

We hope you enjoy the book.

Wishing you a Merry Christmas, good business over the festive period, and a happy New Year,

The MYKITA Team

About Mykita: Mykita UK, Mykita Ireland, Mykita South Africa and Mykita London

The AgenC is now exclusively The United Kingdom, Ireland and Southern African agent for Mykita.
Founded by Jonathan van Blerk, The Agenc is a marketing and distribution agency specialising in unique, high-end eyewear solutions selected and developed  from the finest ranges available anywhere in the world. If you want the best sunglass or optical frames available in the market place then The AgenC is THE only obvious choice.
Please note that we do not work directly with the public so are only available at the best Fashion Boutiques and Independent Opticians in the world for enquiries on stores stocking our ranges please email jonathan@theagenc.co.uk and we will endeavour to get back to you as soon as is possible.

Mykita Concept Store

MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).

Mykita Haus
Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.

These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.

The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.

Eddie Jordan in His Mykita Eyewear

Eddie Jordan in Mykita with his band The Robbers

Murray Walker is to be part of the BBC formula one commentary team next year - but only on the web.

Walker, whose excitable commentary style and on-air bloopers made him synonymous with F1 coverage on television, moved from the BBC to ITV when the commercial broadcaster took over live coverage more than a decade ago.

He retired from live TV commentary on motorsport in September 2001, after the end of that year’s F1 championship, at the age of 77.

Next year live F1 TV coverage returns to the BBC and the corporation said Walker would be a “regular presence” on the BBC Sport website offering his “expert insight” and “passionate perspective” on the sport, as well as interacting with F1 fans online.

Former children’s BBC presenter Jake Humphrey and ex-ITV commentator Martin Brundle will be two of the other key faces of the BBC’s formula one TV coverage, which was unveiled today.

Humphrey, who began his career on CBBC before becoming the youngest presenter of Football Focus, will anchor the coverage alongside former F1 star David Coulthard and ex-grand prix team boss Eddie Jordan.

Commentary will be provided by Brundle and Jonathan Legard, who switches to TV from BBC Radio 5 Live.

Humphrey was also one of the presenters of the BBC’s coverage of the Beijing Olympics and the Euro 2008 football championships earlier this year.

Lee McKenzie and Ted Kravitz will report from the pits.

The BBC’s head of formula one, Niall Sloane, said: “We have put a fantastic team together and are delighted to be able to offer a comprehensive and engaging formula one experience.

“This is an exciting sport and we are very much looking forward to next year.”

Coulthard, who retired from the sport at the end of the 2008 F1 championship earlier this month, said: “After 15 seasons competing in formula one my passion for the sport is still very much alive, and therefore I was delighted to be given the opportunity to share my views and experiences through the BBC’s coverage of F1.

“Many of the BBC team are known to me already, and for those members new to F1 I look forward to building on the established audience of F1 fans in the UK.”

The BBC has a five-year deal to broadcast F1, having taken over the UK TV rights from ITV. The deal, including exclusive rights to TV, radio, broadband and mobile, will run from next year to 2013.

Walker, now 85, returned to F1 for a season in 2006 when he joined BBC Radio 5 Live’s commentary team, contributing special features and interviews over the season.

Recent Sunday Times article on Eddie Jordan and his daughter Zoe Jordan- Wearing Mykita !!

Founded by Jonathan van Blerk, The Agenc is a marketing and distribution agency specialising in unique, high-end eyewear solutions selected and developed  from the finest ranges available anywhere in the world. If you want the best sunglass or optical frames available in the market place then The AgenC is THE only obvious choice.

The award winning ranges that form an integral part of The AgenC are Mykita from Berlin and Känsla from Uppsala.

PRESS ATTENDANCE

Simon Mills -                 Features writer for Tatler, Sunday Times Style, GQ)

Tracey Blake –              Features writer Daily Mail

Saffron Aldridge –           Editor at Large, Tatler

Jessica Andrews –         Fashion editor Tatler

Emma Forrest –             Fashion writer for City Am –

Andreas Skoulariko        Fashion writer Telegraph Magazine

Fiona Flintott                   Fashion features editor Condenast Traveller

Pamela Willson                         Mayfair Times

Nick Foulkes                 Style writer for GQ

Liz Cocozza                  Fashion Director for Eve Magazine

Alicia Deveney               Deputy Editor – London Magazine

Jane Parbury                 Editor Departures magazine – Amex holders

Mat Smith                     Deputy Editor Arena

Anna Bromilow              Fashion editor, Tatler

Vanessa Miedler            Fashion Writer, Tatler

Jane Taylor Hayhurst      Fashion Writer, Times Magazine

Katie Lester                   Fashion Editor, You Magazine

Martha Ward                 Stylist, Hi Life

Michael Temprano          Instyle Magazine

KÄNSLA, pronounced “shans-la”, is the “feel of Sweden” given to you through our original, unique, functional jewelry.  Reflecting the natural harmony of this Nordic country, KÄNSLA of Sweden combines the practicality for which Sweden is known with the beauty of pearls, semi-precious stones and crystal.

Our FASHION with FUNCTION jewelry is specially designed to be strong and durable, yet stylish and elegant. Every piece of KÄNSLA Functional Jewelry is versatile: attach it directly to your eyeglass frames… or wear it with the ring to hold your glasses, your mobile phone, your keys, your MP3 player, your ID badge… or simply wear it as a beautiful necklace!

One necklace… many functions!

Beautiful, Unique, Individual - It’s you!

It’s  KÄNSLA of Sweden.

KÄNSLA of Sweden is a family owned and run company, headquartered in central Sweden, 70 kilometers north of Stockholm.

The founders of the company, Petra Thulin and Lisa Angerstig, custom design KÄNSLA of Sweden’s jewelry at our primary studios in Uppsala. We carefully create our products with only the highest quality select components imported from North and South America, Europe, and Asia. Pearls, crystal, glass, and semi-precious stones are among the beautiful components we use. All our jewellery is tested 100% nickel-free, and each necklace is individually hand-made.

Before a new design earns the distinctive KÄNSLA logo, it is first rigorously tested to destruction in our human factors laboratory to ensure the strongest, most durable line of fashionable… yet functional… jewelry in the world.

KÄNSLA of Sweden’s FASHION with FUNCTION jewelry gives Retailers the opportunity to provide a unique, high-demand, versatile fashion accessory to their customers. Our FASHION with FUNCTION jewelry is specially designed to be strong and durable, yet stylish and elegant.

We offer a 1-year guarantee to Retailers against breakage or damage. At KÄNSLA of Sweden, our customer’s satisfaction is our #1 priority.

KÄNSLA  sells direct to Retailers globally. Retailers, please email us at retailer@kansla.se to view our full product lines with wholesale information for our functional jewlery.

View KÄNSLA of Sweden’s valued List of Retailers.