Founded by Jonathan van Blerk, Gatsby Living Inc. was originally created as a marketing company for a portfolio of high-profile hotels, luxury resorts and wish-you-were-here holiday destinations. Over time it has evolved into three main operation areas: Gatsby Living Hotels, Gatsby Living Lifestyles (i cludes an Optical Distribution Company called The AgenC)and Gatsby Living Travel. Expanding on the idea of a holistic, simple and serene lifestyle with a twist of Great Gatsby we have created Gatsby Living Lifestyle. Here you will find links to some of the places, causes and companies that we support and that share in the Gatsby Living philosophy