Have you ever wondered why some people look fantastic in their eyewear, whilst others look awkward and unsuited?
Here are some guidelines to help you in your quest for choosing the perfect eyeglass frames to suit your face:
The Face Shape
Ideally, your eyeglass frames should subtly balance your face shape and your selection ultimately depends on whether you have a round, oval, triangle, diamond, square or oblong shaped face. Tempted as you may be, never choose a frame that matches the shape of your face because all that will do is exaggerate the feature.
Oval faces
Choose frames that stretch slightly further than the broadest part of your face.
Taking all these points into consideration could make a real difference to your overall look. Whether you are choosing frames for everyday wear or special occasions, as work wear or sunglasses, stick by these guidelines and you’ll find your features will appear more balanced and your eyewear will enhance your look just as well as any outfit or fashion accessory.

MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).
Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.


These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.



The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.


Mykita glasses are made with the best-quality stainless steel ensuring an ultra-light feel. Each part of the frame is folded into a lightweight but full-bodied format. A state of the art vacuum-heat coating guarantees non-oxidizing and highly wear-resistant finishes. MYKITA frames are all about: timeless designs, lightweight, flexibility, and comfort.
MYKITA’s Colour FLASH
Get flashed by *MYKITA FLASH*, a line which adds some vivacity and life to MYKITA’s collection no. 1. The flat metal collection is renowned for its innovative screw less glasses with timeless designs, coupled with unique wearing comfort due to the extreme lightness and flexibility of the material.
For this first edition of the *FLASH* line MYKITA brings you a trio of its most popular signature aviator frames: Rolf, Hector and Elliot. These aviators, true MYKITA classics, gain a new life through this vivid splash of paint.
Each frame comes in each of the three colours; neon yellow and blazing orange make sure your face stands out in a crowd, vibrant tank-grey is cool as concrete.
Rolf, looking very fresh in this execution, is a classic aviator shape, which rapidly became Mykita’s most wanted item. Hector, a rather square shape aviator exudes 80’s cool, thus is the perfect pair for hanging out at the beach club or even night club. Elliot, a metropolitan curved shape with a very smooth look, guarantees perfect eye protection.
The new colour coating, made of the highest quality Swiss lacquer, is meticulously applied by hand in several coats. The paint is then fixed onto the metal base, coat by coat, in a hot oven. As per all MYKITA frames, the *FLASH* collection is fully handmade in the Berlin manufactory.
To put it in a nutshell, a mini collection of aviators to suit every face, executed in flashy trend colours, all hand made in Germany.
GÖTTI SWITZERLAND WINNER OF THE SWISS ECONOMIC AWARD 2008 31.05.2008
For ten years now a jury of high qualified experts of the sections economy and education award the business performance of innovative enterprises. The SWISS ECONOMIC AWARD is known as one of the most significant economical prize of Switzerland. 130 applications were examined. From the three finalists of the category production/trade (business) the jury chose GöttiSWITZERLAND as the winner of 2008. “This important award not only shows us that we’re on the right way, but also motivates us to develop much more.” SVEN GÖTTI to be honest - we are very proud. But on 23rd May 2008together with Götti SWITZERLAND was also the most important part of our company awarded: our loyal customers and friends in Switzerland and in 32 additional countries that support us and share our philosophy with us.
BERLIN’S MYKITA: MADE FOR SHADE & THE PIX TO PROVE IT!
2020 Opticians in Edinburgh for Gotti Switzerland · 2020 Vision with Mykita and Gotti Switzerland · 36 Opticians in Knightsbridge for Mykita · A View Opticians for Mykita · About Andy Wolf · About Gatsby Living Inc. · About Gotti Switzerland · About Mykita · About Paul Frank · About The AgenC · Amar Shah Optometrists in Bristol for Mykita · Andy Wolf · Andy Wolf Eyewear · Andy Wolf Glasses · Angelina Jolie in Mykita Sunglasses · Auerbach and Steele Opticians in Chelsea · Awards won by Mykita · Barnard Levit Opticians · Barnard Levit Optometrists for Mykita and Gotti Switzer · Bayfield & Bartlam Opticians in Leeds · Boutique Opticians in Surrey for Mykita · Brad Pitt in Mykita Sunglasses · Brillen · Bromptons Opticians for Mykita, Paul Frank, Andy Wolf a · Bromptons of Brighton for Andy Wolf · Bromptons of Brighton for Mykita · Bromptons of Brighton for Mykita · Bruce Willis in Mykita Sunglasses · Cameron Beaumont Opticians in Yorkshire for Gotti Switz · Cameron Davies Optometrists for Mykita in Southsea and · Celebrities Who LOVE Mykita · Celebrity Eyeglasses like Mykita · Celebrity Eyewear · Celebrity Sunglasses · City Opticians in London for Mykita and Gotti Switzerla · Concept Eye Clinic in Newcastle for Mykita · Conde Naste · Customers of The AgenC · David Clarke in Mykita · David H Myers Opticians for Mykita · David Spicer Optometrists in Oxford for Mykita · David Spicer Oxford · Day Lewis Opticians in Kent · Eddie Jordan in Mykita · Elle Magazine · Extreme Eyewear in South Africa for Mykita · Eye Level Opticians in Islington · Eyediology Opticians for Mykita · Eyediology in London · Eyeglasses · Eyes For You Opticians in London W1 · Eyes Right for Sunglasses · Eyesite Brighton · Eyesite Group of Opticians · Eyesite Oxford for Mykita · Eyesite Reading · Eyesite Winchester · Eyewear · Featured Opticians and Opticial Stores · GQ Magazine features Mykita · Gatsby Living Inc · Goldsmith Webb Opticians in Essex for Mykita · Gotti Brillen · Gotti Eyeglasses · Gotti Frames · Gotti Lunettes · Gotti Ochialli · Gotti Switzerland · Götti Eyewear · Götti Glasses · Hammond and Dummer Opticians in Milton Keynes for Mykit · Harpers Bazaar · Hugh Grant in Mykita Sunglasses · Icon The Opticians for Mykita · Jamie Cullum in Mykita · Jamie Foxx in Mykita Sunglasses · Jason Statham in Mykita Sunglasses · Jonathan Keys Opticians in Belfast for Mykita · Jonathan van Blerk · Jose Mourinho in Mykita · Joseph Lord Opticians for Mykita and Gotti Switzerland · Lunettes like Mykita or Gotti Switzerland · Memory Opticians in Salisbury for Mykita · Michel Guillon for Mykita · Mykita · Mykita Birmingham · Mykita Brighton · Mykita Brillen · Mykita Cape Town · Mykita Celebrities · Mykita Corringham · Mykita Dublin · Mykita EC1 London · Mykita England · Mykita Esher · Mykita Eyeglasses · Mykita Eyewear · Mykita Frames · Mykita Glasses · Mykita London · Mykita Lunettes · Mykita Manchester · Mykita Ochialli · Mykita Opticians · Mykita Shop Berlin · Mykita Shop London · Mykita South Africa · Mykita Southend · Mykita Sunglasses · Mykita Surrey · Mykita UK · Mykita United Kingdom · Mykita W1 London · Mykita in Cambridge · Mykita in Chelmsford · Mykita in Derby · Mykita in Dubai · Mykita in Esher · Mykita in Essex · Mykita in Glasgow · Mykita in Ipswich · Mykita in Ireland · Mykita in Johannesburg · Mykita in Leigh-on-Sea · Mykita in Mauritius at One & Only Resorts · Mykita in Mauritius at One & Only Resorts · Mykita in Mexico with One & Only Resorts · Mykita in Norwich · Mykita in Oxford · Mykita in Reading · Mykita in Scotland · Mykita in Surrey · Mykita in The Bahamas · Mykita in The Seychelles · Mykita in W2 London · Mykita in Wales · Mykita in Winchester, England · News Section for The AgenC · Nic Sproson The Optician of Worcester for Mykita and Go · Ochialli like Mykita and Gotti Switzerland · One & Only Mykita · One & Only Resorts for Mykita · One & Only for Mykita Sunglasses · Optical Frames like Mykita · Opticians in St Johns Wood · Opticians in Brighton for Mykita or Gotti Switzerland · Opticians in Cobham · Opticians in EC1 London for Mykita · Opticians in Esher · Opticians in Esher for Mykita or Gotti Switzerland · Opticians in Essex · Opticians in Hampstead · Opticians in Kent for Mykita · Opticians in Kingston Upon Thames for Mykita · Opticians in London for Mykita or Gotti Switzerland · Opticians in London for Mykita or Gotti Switzerland · Opticians in Surrey for Mykita or Gotti Switzerland · Opticians in W1 London for Mykita · Opticians in W2 London for Mykita · Opticians in Weybridge for Mykita or Gotti Switzerland · Opticians in Wimbledon · Opticians in the East of London for Mykita · Paul Frank · Paul Frank Eyewear · Paul Frank Sunglasses · Press Section for The AgenC · Rhys Ifans in Mykita Sunglasses · Richard Owens Opticians in Belfast for Mykita and Gotti · Rose Opticians for Mykita · Rose Optometrists for Mykita · Schuller Opticians for Mykita and Andy Wolf · Seen Opticians in Manchester for Mykita · Seen in Manchester for Mykita or Paul Frank · Seventeen The Opticians · Seventeen The Opticians for Andy Wolf · Seventeen The Opticians for Gotti Switzerland · Seventeen The Opticians for Mykita · Seventeen The Opticians for Paul Frank · Silmo 2008 for Mykita or Gotti Eyewear · Silmo Optical Fair in Paris · Silmo in Paris for Mykita · Spitalfields Opticians that sell Mykita · Sunglasses Mykita · The AgenC · The AgenC is The Agency · The Agency that distributes Mykita · The Daily Mail for Mykita or Gotti Switzerland · The Eye Academy in Windsor for Mykita · The Eye Company in Soho, London W1 for Mykita · The Eye Cube for Mykita & Gotti Switzerland · The Eye Lounge and Eye Level in Notting Hill · The Eye Place in Bakewell,Yorkshire for Mykita · The Eye Q Opticians in Cape Town · The Eye Q for Mykita · The Occulist in Peterborough for Mykita and Paul Frank · The Oculist for Mykita in Peterborough · The Sunday Times for Mykita Features · UK Eyewear like Mykita and Gotti Switzerland · UK Opticians for Mykita or Gotti Switzerland · UK Optometrists for Mykita or Gotti Switzerland · Ultimate Vision in Haslemere for Mykita or Gotti · http://www.eyesright.com



0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment