Lady Gaga wears MYKITA

MYKITA & Romain Kremer: YURI
Name at birth: Stefani Joanne Angelina Germanotta
Lady GaGa is a singer, songwriter, and proud seeker of skin-deep pop culture celebrity. Her 2008 debut album, The Fame, stated her goal and achieved it all at once. Born into a New York Italian family, she went to [...]

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A few photos from the set of Sex & The City 2 surfaced this week. I’m sure all the rage is about the Chanel handbag Sarah Jessica Parker is carrying.  Here at Mykita the excitement is the limited Edition Bernhard Willhelm/Mykita sunglasses she is wearing. The gold frame/gold-mirror lens Franz was inspired by the 1976 [...]

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MYKITA’s emotionally charged brand campaign was, for the second season, shot by
photographer Mark Borthwick. With his warm, spontaneity infused work, the Britishborn
artist is revered for his personal style of photography. Borthwick, along with
other innovative photographers of the ‘90s, broke through the conventions of fashion
photography and established a new working order that tremendously influenced
all aspects of [...]

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The MYKITA LITE series sets a new standard of featherweight design for the Berlin eyewear brand.  The stainless steel frames have a newly enhanced screw-less hinge system and are composed solely of three pieces.  Lenses are now likewise easy to mount with the help of a thread – and without the need to open the frame.

MYKITA LITE

The extremely refined [...]

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Sarah Jessica Parker in Mykita

Sarah Jessica Parker wears Mykita & Bernhard Willhelm sunglasses in Sex and the City 2 movie

Yes, perhaps the hottest pair of sunglasses for 2010 (as featured here in an earlyMykita eyewear sunglasses post) could well be the Flash aviators by Mykita and Bernard Willhelm.
This could have happened anyway but, now SJP [...]

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