Berlin’s MYKITA: Made for Shade & the Pix to Prove It!

September 4th, 2008 · No Comments

The AgenC is where you go for the coolest eyewear

Berlin’s MYKITA: Made for Shade & the Pix to Prove It!

The easiest way to find out if you look good in a pair of sunglasses? Try them on of course. And that’s just what we got to do at the MYKITA event during Berlin Fashion Week. MYKITA’s the creation of the Berlin-based design team of Philipp Haffmans and Harald Gottschling; each pair is handmade and the line boasts the street cred of having recently won a top European design award. Besides the Champagne, the biggest draw at the ultra-minimalist boutique (all white walls adorned only with sunglasses racks, extra stock held in tricked out metal airplane galley storage containers) was the chance to check out the glasses. Not only did MYKITA execs help you choose the primo frame for your face, but they took a Polaroid of you in them, too — two of ‘em, in fact: one for you to take home and another for the company’s “frame of fame,” which they emailed to all of us the other day. Check it out: GET FLASHED WITH MYKITA PHOTO GALLERY . You can see how good the shades look on all types of wearers, cool cats and an actual K-9! But the photo gallery’s also a neat picture essay in Berlin street style. Think you can find me in the line-up? Let me know and I’ll send you some Fashion Week goodies. I have to say, I rocked my MYKITAs. They were red powdercoated metal in an oversized aviator style and they were fabulous. Even better, these shades were indestructable. So well designed are these MYKITAs that you can bend the arms every which way and even smoosh the glasses entirely (no more sunglasses-in-the-driver’s-seat-surprise!) and they won’t break. Alas, what MYKITA can’t design against is my forgetful nature. Over the years, I have found that the price of my sunglasses is inversely proportionate to the speed at which I lose them. Which is why I still have a crooked pair of black Ann Taylor shades, circa 1996, and the amount of time I got to enjoy my rimless, rose-tinted Chanel wrap-arounds could be measured in hours. So, no MYKITAs for me. But for anyone looking for an ubercool pair of sunglasses made to the highest production and optical standards, check ‘em out.

To make an elegant spectacle of yourself, look no further than Mykita. Eyewear kaisers Philipp Haffmans and Harald Gottschling’s Mitte flagship stocks an extensive range of own-brand specs.
Mykita, Berlin

MYKITA’s Colour FLASH

Get flashed by *MYKITA FLASH*, a line which adds some vivacity and life to MYKITA’s collection no. 1. The flat metal collection is renowned for its innovative screw less glasses with timeless designs, coupled with unique wearing comfort due to the extreme lightness and flexibility of the material.

For this first edition of the *FLASH* line MYKITA brings you a trio of its most popular signature aviator frames: Rolf, Hector and Elliot. These aviators, true MYKITA classics, gain a new life through this vivid splash of paint.

Each frame comes in each of the three colours; neon yellow and blazing orange make sure your face stands out in a crowd, vibrant tank-grey is cool as concrete.

Rolf, looking very fresh in this execution, is a classic aviator shape, which rapidly became Mykita’s most wanted item. Hector, a rather square shape aviator exudes 80’s cool, thus is the perfect pair for hanging out at the beach club or even night club. Elliot, a metropolitan curved shape with a very smooth look, guarantees perfect eye protection.

The new colour coating, made of the highest quality Swiss lacquer, is meticulously applied by hand in several coats. The paint is then fixed onto the metal base, coat by coat, in a hot oven. As per all MYKITA frames, the *FLASH* collection is fully handmade in the Berlin manufactory.

To put it in a nutshell, a mini collection of aviators to suit every face, executed in flashy trend colours, all hand made in Germany.

GÖTTI SWITZERLAND WINNER OF THE SWISS ECONOMIC AWARD 2008 31.05.2008

For ten years now a jury of high qualified experts of the sections economy and education award the business performance of innovative enterprises. The SWISS ECONOMIC AWARD is known as one of the most significant economical prize of Switzerland. 130 applications were examined. From the three finalists of the category production/trade (business) the jury chose Götti SWITZERLAND as the winner of 2008. “This important award not only shows us that we’re on the right way, but also motivates us to develop much more.” SVEN GÖTTI to be honest - we are very proud. But on 23rd May 2008 together with Götti SWITZERLAND was also the most important part of our company awarded: our loyal customers and friends in Switzerland and in 32 additional countries that support us and share our philosophy with us.

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