Press information

Styrian label Andy Wolf presents its first female collection

Bettie, but not the girl from next door

Bettie Page used to be the most popular pin-up-girl of her times. Her guiding principle ‘Burlesque insted of cheap striptease’ turned her into an icon of the fifties. Now the eyeglasses label Andy Wolf created a collection of five female designs inspired by probably the best pin-up of all times. The glasses are not only full of playful sensousness and timeless chic but also make you shine big time. By expanding its collection the Austrian manufacturer further strengthens its position as a trendsetter within the high-end-market segment.

Not being fully undressed used to be the principle of the legendary Bettie Page - a philosophy that Andy Wolf applied on its first female glasses collection. These glasses are more than accessories; they are handmade pieces of art. “With that collection we aimed to bring out pure femininity and timeless elegance in our female wearers - all inspired by the 1950s”, comments Katharina Plattner, owner and manager of Andy Wolf. As the Styrian Label is well established on the market since 2006 it was about time to create a collection far away from unisex and male dominated silhouettes.

Not the girl from next door

Bettie Page never described herself as the girl from next door - glasses made by Andy Wolf are in the same way unique and distinctive creations. Wearing one of the five models “Eyefull”, “Wink”, “Titter”, “Black Nylon” or “Beauty Parade” brings out fashionable female beauty paired with self confidence. The models carry the names of the men’s magazines that used to show Betty a thousand times. Every single model truly represents style and quality by Andy Wolf and is manufactured to 100 percent in the Styrian city Hartberg.

Handmade in Austria

Within the production process every item has to pass a series of manufacturing steps and quality cheques, which turns every Andy Wolf product into a unique piece of handcraft: “Finishing a pair of glasses takes several weeks as every single piece is handmade. The spectacle frames not only stand for style and elegance but also make you completely forget that you are wearing glasses”. The spectacle frames are made of acetat plates and prevent tension with the glass, they are hard-wearing and long-lasting.

Media contact:

Katharina Plattner

phone: +43664/8369509

mail: seeyou@andy-wolf.at