Gatsby Living Inc. was originally created as a marketing company for a portfolio of high-profile hotels, luxury resorts and wish-you-were-here holiday destinations.   Over time it has evolved into three main operation areas:   Gatsby Living Hotels, Gatsby Living Lifestyles and Gatsby Living Travel.

In 2003 Jonathan van Blerk the original owner of Gatsby Living Inc decided to concentrate on his passion and where a lot of previous expertise lay, in The Eyewear Sector and has continued to use Gatsby Living Inc. as his focus on eyewear and lending The Jay Gatsby Lifestyle to his chosen sector of Glasses and Sunglases.

In 2009 Gatsby Living Inc. has now evolved into more of an Eyewear Industry Objective Commentator and a source for linking people and helping people and niche brands evolve and become more visible. We have GREAT EXPECTATIONS.