Jonathan van Blerk created Gatsby Living Inc. as a way of life header image 2

About Mykita

August 19th, 2008 · 1 Comment

 

Mykita

About Mykita UK

 

MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).
Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.

These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.

The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.

Report on Mykita done by The AgenC

 Mykita London

About Mykita: Mykita London, Mykita England, Mykita UK, Mykita Ireland, Mykita Mauritius, Mykita Seychelles, Mykita Namibia & Mykita South Africa

http://www.mykita.com/presses/index/2007/marie-claire-deco-june-greece

136_1.jpg

 

 

Mykita is a German eyewear brand thatv was founded by Harald Goffschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger in Berlin in 2003. The four were at the creative and managerial core of the successful ic! Berlin eyewear brand, which they left in the September of the same year to embark on their own creative adventure: Mykita.
Just a year later, the world was introduced to Mykita Collection No.1- an evolutionary step up in terms of both design and exclusivity. The designers had created an innovative, highly functional design comprising of simple plug connections that made complex soldered joints and screw connections redundant while the frames themselves were cut out of stainless steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options.
The new FLASH line adds some vivacity and life to Mykita’s Collection No.1 with vibrant Swiss laquer coatings.

 

Mykita

 

Mykita Hector F1 Shade

  • This is the ‘Hector’ frame from Mykita’s Flash collection shown here in Neon Yellow.

    This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The yellow frame is square in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish. 

    These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.


    Mykita Rolf F2 Shade

    This is the ‘Rolf’ frame from Mykita’s Flash collection shown here in Neon Yellow.

    This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The yellow frame is classic and fresh in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish. 

    These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.

    Mykita Elliot F1 Shade

  • This is the ‘Elliot’ frame from Mykita’s Flash collection shown here in Blazing Red.

    This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The red frame is curved and smooth in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish. 

    These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.

  • Mykita
  • Mykita Hector F2 Shade

    Mykita Hector F1 Shade

  • Mykita Rolf F1 Shade

  • Mykita Rolf F2 Shade

  • Mykita Rolf F3 Shade

    Mykita Hector F3 Shade

  • Mykita Elliot F1 Shade

  • Mykita

     

Tags: Gatsby Living Inc · The AgenC

1 response so far ↓

  • 1 Mykita Dude // Aug 19, 2008 at 7:05 am

    New Mykita Collection: Mykita Flash Collection

    Mykita’s Flash Collection of sunglasses are made from a “highly innovated” material that makes them extremely flexible and lightweight. Have fun bending them or ripping them off the face of your casual dance partner next time you hit the club. Available now from Schuller Opticians, The Occulist, Michel Guillon and Seventeen The Opticians

    Tags: Gotti Switzerland · Mykita

Leave a Comment