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Entries from February 2010

Sarah Jessica Parker wears Mykita Sunglasses

February 26th, 2010 · No Comments

A few photos from the set of Sex & The City 2 surfaced this week. I’m sure all the rage is about the Chanel handbag Sarah Jessica Parker is carrying.  Here at Mykita the excitement is the limited Edition Bernhard Willhelm/Mykita sunglasses she is wearing. The gold frame/gold-mirror lens Franz was inspired by the 1976 [...]

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MYKITA Press Release 2010

February 17th, 2010 · No Comments

MYKITA’s emotionally charged brand campaign was, for the second season, shot by
photographer Mark Borthwick. With his warm, spontaneity infused work, the Britishborn
artist is revered for his personal style of photography. Borthwick, along with
other innovative photographers of the ‘90s, broke through the conventions of fashion
photography and established a new working order that tremendously influenced
all aspects of [...]

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Mykita LITE

February 17th, 2010 · No Comments

The MYKITA LITE series sets a new standard of featherweight design for the Berlin eyewear brand.  The stainless steel frames have a newly enhanced screw-less hinge system and are composed solely of three pieces.  Lenses are now likewise easy to mount with the help of a thread – and without the need to open the frame.

MYKITA LITE

The extremely refined [...]

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